Graphic Design
Social Media Carousels
All created for the branded merchandising company Indigo Promotions,
then posted to their LinkedIn and Instagram accounts paired with original captions.
Most people know the feeling of receiving merch they’ll never use. But every once in a while, there’s a piece that actually sticks around. Not because it’s flashy. Because it’s practical and thoughtfully made. That’s where the real value in merch lives.
Most people know the feeling of receiving merch they’ll never use. But every once in a while, there’s a piece that actually sticks around. Not because it’s flashy. Because it’s practical and thoughtfully made. That’s where the real value in merch lives.
Most people know the feeling of receiving merch they’ll never use. But every once in a while, there’s a piece that actually sticks around. Not because it’s flashy. Because it’s practical and thoughtfully made. That’s where the real value in merch lives.
Most people know the feeling of receiving merch they’ll never use. But every once in a while, there’s a piece that actually sticks around. Not because it’s flashy. Because it’s practical and thoughtfully made. That’s where the real value in merch lives.
Over my years at Indigo, I’ve learned that everyone involved in a merch project brings a unique mindset to the table... It’s why collaboration is such a game changer in this industry. This carousel breaks those different mindsets down into four simple categories. Choose an icon… you might be surprised where it leads you.
Over my years at Indigo, I’ve learned that everyone involved in a merch project brings a unique mindset to the table... It’s why collaboration is such a game changer in this industry. This carousel breaks those different mindsets down into four simple categories. Choose an icon… you might be surprised where it leads you.
Over my years at Indigo, I’ve learned that everyone involved in a merch project brings a unique mindset to the table... It’s why collaboration is such a game changer in this industry. This carousel breaks those different mindsets down into four simple categories. Choose an icon… you might be surprised where it leads you.
Over my years at Indigo, I’ve learned that everyone involved in a merch project brings a unique mindset to the table... It’s why collaboration is such a game changer in this industry. This carousel breaks those different mindsets down into four simple categories. Choose an icon… you might be surprised where it leads you.
There’s no single formula for great merch. Different brands succeed with very different approaches. What matters most is choosing one on purpose... Because clarity always shows up in the final product.
There’s no single formula for great merch. Different brands succeed with very different approaches. What matters most is choosing one on purpose... Because clarity always shows up in the final product.
There’s no single formula for great merch. Different brands succeed with very different approaches. What matters most is choosing one on purpose... Because clarity always shows up in the final product.
There’s no single formula for great merch. Different brands succeed with very different approaches. What matters most is choosing one on purpose... Because clarity always shows up in the final product.
In the merch world, intention is key. It shapes the product’s story, elevates the experience, and builds real connection. That's what separates products that get forgotten from products that get kept.
In the merch world, intention is key. It shapes the product’s story, elevates the experience, and builds real connection. That's what separates products that get forgotten from products that get kept.
In the merch world, intention is key. It shapes the product’s story, elevates the experience, and builds real connection. That's what separates products that get forgotten from products that get kept.
In the merch world, intention is key. It shapes the product’s story, elevates the experience, and builds real connection. That's what separates products that get forgotten from products that get kept.
Most people focus on the product and treat packaging as an afterthought. Apple does the opposite. They use packaging to set the emotional tone long before the device turns on. That’s a lesson any brand can borrow, and one that changed my outlook on merch for good.
Most people focus on the product and treat packaging as an afterthought. Apple does the opposite. They use packaging to set the emotional tone long before the device turns on. That’s a lesson any brand can borrow, and one that changed my outlook on merch for good.
Most people focus on the product and treat packaging as an afterthought. Apple does the opposite. They use packaging to set the emotional tone long before the device turns on. That’s a lesson any brand can borrow, and one that changed my outlook on merch for good.
Most people focus on the product and treat packaging as an afterthought. Apple does the opposite. They use packaging to set the emotional tone long before the device turns on. That’s a lesson any brand can borrow, and one that changed my outlook on merch for good.
Commercial & Exhibition Design
Exhibition design created for the walls of Indigo's booth at two LUXE PACK trade shows in 2026.
Designs for specialty tote bags given away at LUXE PACK's New York and Los Angeles dates.
Lakehouse Music Academy Spotlights
Design for a promotional card inserted into the giveaway tote bags.
